It Consists Of Accompanying The Rectorate Of The University Of Barcelona In Relation To The Projection, Communication, Representativeness And Perception Of The Rectory Team By Both The Internal Agents (I.E. University Community Of The University Of Barcelona) And External (Institutions, Citizenship, Near And International University Network, Etc.). The Objective Scope Is Bought: A) Advice On The Monitoring Of The Execution Of The Communication Plan Of The University Of Barcelona; B) Improvement In The Relationship And Presence In The Media And Social Networks Of The University Of Barcelona In Generates And The Rectory Team, Headed By The Rector, In Particular; And C) Accompaniment In The Communicative And Reputational Strategy Linked To The Strategic Projects Of The Rectorate. See The Target In Detail At Points 3 And 4 Of The Technical Prescriptions.